Every project begins with a brief. Which, depending on the client and other factors could be detailed, but sometimes loosely defined. But for me, the brief is never a checklist. It’s a starting point. What matters most is not just what is being asked for, but what sits underneath it. Before I think about cameras,...
Most of the work I do happens long before the camera comes out of the bag and by the time I arrive on set, I already have a sense of what I’m looking for — not in terms of poses or shots, but in terms of feeling, intention, and story. Preparation, for me, isn’t about...